iPad is the preferred tablet for business
A new report on Wednesday from Good Technology indicates Apple Inc. (NASDAQ:AAPL)’s iPad makes up 92% of enterprise tablet activations spanning from January through March of this year. This data was derived from tracked device activations in customer organizations. iPads and iPhones collectively represented a total of 72% of device activations during the first quarter. Windows-based smartphones only accounted for about 1% and Android devices represented the rest of the market.
Note that Windows tablets were not included in the results as Good Technology doesn’t support Windows 8, 8.1, or RT operating systems.
A closer look at applications
Good’s studies also discovered custom application deployment was up over 77% quarter over quarter. It was also shown users often download different apps for their smartphones and tablets. Smartphone users also activate more apps for document management and unified communications. Tablet users tend to activate more enterprise apps.
Information Week added further detail. “Good’s customer base includes a sizable sample of more than 5,000 organizations worldwide, including many Fortune 100 companies. That sample is substantial enough to testify to the iPad’s continued enterprise appeal, but the data still paints only a partial picture. Though the company’s potential sample size is large and varied, Good didn’t specify how many organizations or device activations informed the new report. Good also excluded data from customers who activated fewer than five smartphones or tablets. InformationWeek contacted Good for clarification but did not yet receive a reply.”
This latest Good Technology report stands in contrast to recent statistics from IDC. Just last week, the research firm claimed iPads made up less than one-third of recent shipments. However, this doesn’t necessarily discredit Good’s report. It is important to point out Good’s report was focused primarily on enterprises whereas IDC looked at the total tablet market.