There is little as exemplary of American excess as the Hummer. The giant vehicle, which began life as a military transport and patrol project, consumes more fuel in a day’s than many of the world’s villages, it takes up to lanes of any European highway, and it screams for attention on any road its found. the particular perspective on the American dream that bore the Hummer may be lessening in importance, however, and Tesla Motors Inc (NASDAQ:TSLA) may be the ultimate winner.
Another American Dream has been brewing along the west coast of the United States. In Seattle and San Francisco the new pioneers have turned their sights on control of a digital space that people spend more and more of their time in. Tesla Motors Inc (NASDAQ:TSLA) may have the car that those people want, but their ideals will have to beat out those that pushed the Hummer earlier in the century.
Tesla speaks to American exceptionalism
Tesla Motors Inc (NASDAQ:TSLA) is trying to wean the United States off of its gasoline addiction. the company put together one of the most exceptional cars since the original experiments of the nineteenth century. Its engineering is set to change the way that Americans think about cars, and its success may be the key to changing the impact that people have on the environment.
The American auto-mobile was seen as a necessary possession for those families striving to reach the perceived Utopia of 1950s-1960s suburbia. The cars that they were buying have more in common with the Tesla Motors Inc (NASDAQ:TSLA) Model S than they have with the Hummer. They were, at the very least, affordable.
Tesla Motors Inc (NASDAQ:TSLA) plans to launch a mass market electric car in 2015. That vehicle could become the linchpin of a new image of America. One in which excess is not touted as a value, and respect for the good of the whole becomes a natural goal.
Hummer falls in front of Tesla dream
The Hummer was discontinued in 2010, a year before Tesla Motors Inc (NASDAQ:TSLA) revealed it plan for a sedan that would change the way people felt about electric vehicles. The two vehicles have never gone head to head, and there is little reason to think that they should General Motors Company (NYSE:GM) may decide to resurrect the Hummer, but it has little reason to do so, given the changing environment in the auto industry.
The Hummer died in the face of reduced demand caused by the 2008 financial crisis. That crisis, as the world as since learned, was caused by the excess of the few working in the ostensible interest of the many. those few were the only ones able to afford a Hummer in the gas highs of the mid 2000s. Tesla Motors Inc (NASDAQ:TSLA) is set on offering an American Dream open to more than just those at the top.
The Hummer is no longer purchasable, though neither is the third generation Tesla Motors Inc (NASDAQ:TSLA) EV. The American Dream is being pulled between its past an its future, the aspirations, and purchases, of the many will decide which direction it travels.