Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY) (TYO:7201) could change the automotive market forever. The car maker recently debuted the Nissan Note, the first car to feature Ultra-Ever Dry paint, which is like a protective layer of air between the paint and environment. The paint is also hydrophobic and oleophobic.
New paint could change everything
The new paint held up against rain, spray, sleet, frost and standing water. The paint was made by UltraTech International Inc. Although the company has no plans to make the paint a standard feature, it could become an add-on feature for buyers.
The chief marketing manager for the Nissan Note, Geraldine Ingram, said, “The Nissan Note has been carefully engineered to take the stress out of customer driving, and Nissan’s engineers are constantly thinking of new ways to make families’ lives easier. We are committed to addressing everyday problems our customers face and will always consider testing exciting, cutting edge technology like this incredible coating application.”
Unfortunately, this car will be available exclusively in Europe. There is no word on when or if it will become available in the United States. A car like this sounds like it would be a great save on both time and money, but that does not mean the idea of a self-cleaning car will catch on soon. It could also be years before Nissan starts marketing this car or similar cars in other countries. There is a possibility that other automakers could catch on with this trend and launch similar vehicles.
Nissan’s place in the auto industry
Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY) (TYO:7201) is one of the key auto makers in the industry. In a market that’s constantly reinventing thanks to technology, Nissan offers something other car makers don’t, and that could be a great thing. This car feature could be a big selling point for owners who don’t want to worry about frequent car cleanings.