The iPhone 6 hasn’t even been announced yet, but a survey conducted by ChangeWave and 451 Research indicates that consumers are extremely excited, about both it and the Galaxy S5. In fact, they’re more revved up about these two handsets than they were about previous models.

iPhone 6

Bigger iPhone 6 excites consumers

According to Forbes, consumers are especially buzzing about the iPhone 6 because it is expected to have a larger screen. They’re also excited that Apple Inc. (NASDAQ:AAPL) may be launching not one bigger device, but possibly two. The desire for a bigger iPhone 6 is just part of a bigger trend.

According to this latest survey, 42% of those who are considering buying a new smartphone are interested in buying the next iPhone model. That’s lower than the demand for the iPhone 5S after it was announced, but it is the highest level for a handset which Apple Inc. (NASDAQ:AAPL) still hasn’t even announced.

The survey also indicates that 28% of those who responded are planning on buying a smartphone made by Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). That’s 9% more than in December and a new high for Samsung. It suggests that the launch of the Galaxy S5 could be the best the company has had in years, if ever. That would be good news for the Korean electronics giant, which has been reeling since the Galaxy S4 launched to limited success.

Brand recognition plays a role

The survey found that all other makers of smartphones are trailing the top two by a significant margin. Other smartphone vendors just haven’t been able to make a dent in Apple Inc. (NASDAQ:AAPL)’s and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s share of the market.

The research firm found that the biggest reason Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s handsets seem to be in such high demand is because of brand recognition. The firm discovered that people weren’t necessarily unaware of the HTC One. However, they didn’t recognize the HTC brand name at all.