Facebook Inc (NASDAQ:FB) is trying to identify the types of messaging apps users would like to use on their phone through a survey that might appear in the news feed of the user, according to a report from Recode.net. The social networking giant might be making efforts to find out how users utilize Facebook messenger.
Facebook now focusing on messaging
In the survey, Facebook Inc (NASDAQ:FB) asks users about the messaging apps they are aware of. Users are also asked to rate the overall impression of each of messaging apps listed (Skype, WeChat, Viber, Twitter, Kakao, Facebook Messenger, etc).
The survey does not come as a surprise as the company does care about messaging a lot, which is evident from the $19 billion acquisition of messaging app WhatsApp.
Facebook Inc (NASDAQ:FB) is apparently taking up this survey to introduce a separate messenger app replacing the instant messaging feature from its smartphone apps, which has hundreds of millions of users. Facebook fans will be able to send and receive messages through a separate messenger app.
Britain, France and the Scandinavian countries will be the first one to switch from an old messaging feature to a new one, and will be followed by the United States in the months ahead. Through Facebook’s standalone app, users will be able to create a group of contacts for a particular topic they like to discuss.
According to Facebook Inc (NASDAQ:FB), two app requirements will make the user experience on mobile better. Upon clicking the messaging icon in Facebook Inc (NASDAQ:FB) regular app, the messenger app will be loaded automatically on both Android and iPhone versions. However, to get back from the screen multiple taps are required especially on Android phone. According to Facebook, the messenger app is more advanced and faster compared to the older app that handles the messages in the main Facebook app.
Facebook earnings preview
Facebook Inc (NASDAQ:FB) is all set to post its first quarter 2014 earnings on Wednesday April 23, 2014. Consensus estimates are $0.24 earnings per share on $2.35 billion in revenues at year over year growth of 100% and 62%, respectively. Analysts believe that the company is poised to grow further from here, but investors are nervous due to some correction in the stock price.
On Monday, Facebook Inc (NASDAQ:FB) shares were up 3.90% at $61.24.
