Stating that the companies no longer share a strategic vision, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) announced that is would end its licensing agreement with T-Mobile US Inc (NYSE:TMUS) in the States. The company’s deal in the UK and Europe won’t be affected due to the fact that they have different ownership. The split dates back to a promotion by T-Mobile in February where the company encouraged its subscribers to switch to the iPhone.

After Spat, Chen and BlackBerry Sever Ties With T-Mobile

The iPhone promotion

BlackBerry users still exist and they resemble the cult of “all things Apple” of the 90s, these same users who were approached by T-Mobile US Inc (NYSE:TMUS) and complained to BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). John Chen, the man tasked with building a future for BlackBerry, took exception to the promotion and took to BlackBerry’s blog to express his displeasure saying that BlackBerry was not informed of the promotion by T-Mobile. He also thanked the “cult” of BlackBerry users who expressed their displeasure.

That’s when things turned a little nasty.

Legare gets a bit “catty”

After the blog post, T-Mobile US Inc (NYSE:TMUS) CEO responded by Twitter with a shot at Chen: “Was going to engage with John Chen on Twitter, but turns out he’s not here. I’ll check MySpace. Don’t worry @BlackBerry. Something in the works!”

Chen, a bit of a hothead himself, took issue with the combative tweet that suggested he might be found on the once great, now obscure social network. Apparently that landed a little to close to home for the chief of the Waterloo, ON handset maker.

It’s unlikely that either company will be hurt by the separation. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is focusing on its corporate and government contracts essentially ceding the consumer market to Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) that deserve credit of their own for knocking the once great down a few notches.

The present deal will expire on April 25th, 2014 and shouldn’t affect BlackBerry users who presently use T-Mobile US Inc (NYSE:TMUS). BlackBerry has however suggested that they will put together something that encourages/helps BlackBerry users switch to a new carrier.

At the end of the day, the news is almost like a kid taking his ball home rather than play a game that few play anymore with the unpopular kids.