Apple Inc. (NASDAQ:AAPL) is currently working on creating another set top TV box. This report comes from a regulatory filing from the Comcast and Time Warner Cable Inc (NYSE:TWC) merger which indicates the possibility of an Apple box top set.

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The latest rumor involving Apple TV

It has been rumored for quite some time now Apple Inc. (NASDAQ:AAPL) would update their box top set to feature streaming options from broadcast networks and channels. Earlier this year, there was a report that Apple was working on a box top television set with United States-based cable companies to offer more options for television streaming. However, the lack of an agreement hindered the agreements from progressing.

The relevant paragraph from the recent filing further states, “Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas. Apple Inc. (NASDAQ:AAPL) tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box. Microsoft Corporation (NASDAQ:MSFT) just announced that it will feature ads on the Xbox One, creating a new video advertising platform. And just last week, Amazon.com, Inc. (NASDAQ:AMZN) announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business.”

Amazon’s new TV box top adds to competition

The recent Comcast-Time Warner Cable merger may have caused the delay in Apple Inc. (NASDAQ:AAPL)’s television box top. It is reported Apple’s next box top will also feature games. Apple is already facing a lot of competition in the market, the latest comes from Amazon.com, Inc. (NASDAQ:AMZN). The large e-tailer introduced Amazon Fire TV last week which allows viewers to watch Amazon Prime TV, games, Netflix, Inc. (NASDAQ:NFLX), HuluPlus, WatchESPN, and Showtime Anytime. It features a quad-core processor, 2 GB  of memory, Dolby Digital Plus surround sound, and 1080p video.

Technology is changing the way consumers watch television.