Last week, Best Buy Co., Inc. (NYSE:BBY) and Wal-Mart Stores, Inc. (NYSE:WMT) cut the price of Xbox One bundle with Titanfall to just $450. That was a $50 cut from the price of the combined items.
Select retail stores lower the price of Xbox One bundle
Microsoft Corporation (NASDAQ:MSFT) initially offered the bundle earlier in March for $500. Since Titanfall alone sells for about $60, and Xbox One sells for $450, this bundle is about $10 cheaper than the $400 PlayStation 4 which has no bundled game. Microsoft’s representative David Dennis claimed the price drop decision was on the stores.
Although retailers do have the authority to set prices, it is the manufacturers like Microsoft that set wholesale prices which ultimately influence the retailer’s decision. That said, Dennis added Microsoft Corporation (NASDAQ:MSFT) didn’t lower the wholesale price of the product.
Amazon gaffe showed lower price for Xbox One bundle
Earlier today, Amazon.com, Inc. (NASDAQ:AMZN) dropped the price of Xbox One bundle to $399. Unfortunately, it must have been a mistake, the price since went up again to $450.
Engadet’s Richard Lawler added, “The Xbox One Standard Edition (with the Forza Motorsport 5 digital code) is currently listed for $450, but adding the discount code XIAMAZON — first seen last week as retailers cut prices on the Titanfall bundle to $450 — takes an additional $50 off of the price. Of course, this means you don’t get the console’s most anticipated game as a part of the deal, but at this price we doubt many will complain. It’s earlier than an anticipated and if it’s an error (of course, Amazon.com, Inc. (NASDAQ:AMZN) is starting a videogame Gold Box deal today…) then we don’t know how long it will last, but tell us — if they’re the same price which would you choose, an Xbox One or PS4?”
The price since went back up to $450.
The battle between the two leading video game console makers is nothing short of interesting. There really is no actual fight between the companies, at least not like the fight between Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). This is a more healthy competition in which both companies realize there is room for both.