Twitter Inc (NYSE:TWTR)’s website and mobile app went down on Tuesday. The outage persisted between 11:01 a.m. PDT and 11:47 a.m. PDT, making it the longest outage since the microblogging company went public on November 6, 2013. The outage affected most of its mobile and web users worldwide.

Twitter down

Twitter’s second outage in nine days

It’s the second time Twitter Inc (NYSE:TWTR) website has crashed in the last nine days. Previously, the site went down for about 20 minutes when the Oscar show host Ellen DeGeneres tweeted a selfie with Jennifer Lawrence, Brad Pitt, Bradley Cooper and many other Hollywood celebrities. DeGeneres’ snap was retweeted more than two million times in less than two hours. That broke the record of President Obama’s re-election snap “Four More Years” that was retweeted 780,000 during the election night.

The San Francisco-based company posted a service status, noting the timing and cause of the problem. The company said that some unexpected complications occurred during “a planned deploy in one of our core services.” Twitter Inc (NYSE:TWTR) shares had gained about 3.7% before the company confirmed the outage. The stock gave up most of the gains to end Tuesday’s session 0.25% higher at $54.02.

An outage is nothing new for the 140-character-based microblogging site. The company was frequently plagued with outages during its early years. Twitter Inc (NYSE:TWTR) acknowledged this issue in its IPO paperwork. The company invested heavily in improving its reliability before the November IPO. The service has seen improvements despite soaring tweet volume and user base.

Twitter had to roll back planned updates

Twitter Inc (NYSE:TWTR) said it had to roll back the planned updates to resolve the outage problem, The Next Web noticed that the “Connect” tab has now been labeled as “Notifications” on the microblogging website. The outage occurred at a time when Twitter co-founder Biz Stone was going to take the stage at the South by Southwest festival in Austin, Texas.

Twitter Inc (NYSE:TWTR) shares gained 0.80% to $54.45 in pre-market trading Wednesday.

Tags: