Twitter Inc (NYSE:TWTR) said in a blog post that it has banned all sexually explicit content on its video sharing app Vine. The microblogging company found that a small percentage of its users post videos that are not a good fit for the Vine community. The new rules became effective on Thursday. Many social networking sites already have policies to prohibit sexually explicit content. For example, Facebook Inc (NASDAQ:FB) has placed limitations on the display of nudity, and has banned the sharing of pornographic content where a minor is involved. Twitter itself removes pornographic or obscene images in header photos, profit photos and background images.

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Twitter had no other option left

Twitter Inc (NYSE:TWTR) acquired Vine in October 2012 and launched the app in January 2013. Vine allows users to create and share short 6-second videos on Android, iOS and Windows. The platform has been plagued with plenty of pornographic content. It was criticized heavily last year when a porn video was inadvertently selected as an “Editor’s Pick.” The company removed the video and apologized publicly. In Apple Inc. (NASDAQ:AAPL)’s App Store, Twitter had also raised the minimum age for the app from 12 to 17 years. The San Francisco-based company experimented with multiple ways to counter the issue, and finally banned it.

Twitter’s new rule has some exceptions

Twitter Inc (NYSE:TWTR) said that it has notified users via email, whose accounts were found to have sexually explicit content. Vine has asked to remove any such content to adhere to the new policies. However, the company said that it would still allow depiction of partial or full nudity that are educational, documentary or artistic in nature. The company cited examples such as nude modeling in an art class, a mother breastfeeding her baby and videos of nude protesters as permitted posts.

Users who violate new rules will be suspended until they remove pornographic content. Repeated or severe violations may result in permanent suspension. Twitter Inc (NYSE:TWTR) said it will rely on “Report this post” option to identify offensive content.

Twitter Inc (NYSE:TWTR) shares ticked up 0.07% to $54.87 in pre-market trading Friday.

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