Netflix, Inc. (NASDAQ:NFLX) announced Wednesday that it has acquired exclusive rights to 3D documentary Print the Legend. The documentary is about the promising 3D printing industry, and it premiered at the South by Southwest (SXSW) film festival earlier this month. Print the Legend received the Special Jury Recognition Award for Editing & Storytelling in the Documentary Feature category.
Netflix to premiere Print the Legend later this year
The film will premiere on Netflix, Inc. (NASDAQ:NFLX) later this year in all territories where the company is available. The documentary is a behind-the-scenes story of the top U.S. 3D printing brands that fight for dominance in delivering consumer 3D printing. It’s a controversial but disruptive technology that can reproduce anything from human organs to guns. In this story, startups Formlabs and MakerBot try to compete with bigger rivals like 3D Systems Corporation (NYSE:DDD) and Stratasys, Ltd. (NASDAQ:SSYS).
Netflix, Inc. (NASDAQ:NFLX) has already acquired rights to other documentary including The Square, which was nominated for Oscar. The Rock Hill, South Carolina-based company has also acquired rights to Mitt Romney documentary Mitt, and The Lady in Number 6: Music Saved My Life, which is about the Holocaust survivor Alice Herz-Sommer.
Netflix focusing heavily on original content
Print the Legend was directed and edited by Luis Lopez and Clay Tweel, and produced by Steven Klein. Lopez, Tweel, and Klein said in a statement that they have eyed a SXSW premiere since they realized that 3D printing would be the focus of their film. They said nothing could have been better than having the documentary premiered in from of the world’s most entrepreneurial and tech savvy crowd, and then partnering with Netflix, Inc. (NASDAQ:NFLX).
Netflix, Inc. (NASDAQ:NFLX) chief executive Reed Hastings said last year that he will focus more on original programming. If some content is not exclusive to Netflix, and is available on cable and other services, there is no compelling reason for customers to stay with Netflix.