Jony Ive recently took the time to sit down with United Kingdom’s Sunday Times to discuss all things Apple Inc. (NASDAQ:AAPL). One of the important topics discussed during the interview was about Apple’s competitors stealing the company’s work. This interview was part of the publication’s series “Makers”.

Jony Ive

Apple designer opens up

During the chat, Ive talked about the joys of being a maker and creating things. He said, “Everyone I work with shares the same love of and respect for making. Objects and their manufacture are inseparable. You understand a product if you understand how it’s made.”

Ive believes the craft is making a big comeback and offered some insight as to why Apple Inc. (NASDAQ:AAPL) makes truly premium products. He explained, “We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made.”

Technology design is a personal matter

He also thinks creating technology is rather personal and that people have close relationships with their tech products.

Not all of Jony Ive’s interview was sunshine and roses. He also talked about competition and theft, namely Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). The Cupertino-based tech giant has been in a continuous battled with the South Korean tech giant for years over patent rights. Next month, the big battle between the two companies will continue.

Ive said it’s theft. He elaborated that it’s the copying of design and ideas. For Jony Ive, creating products is personal. It takes time and effort to make these products. When other companies steal their work, take credit, and make money off Apple Inc. (NASDAQ:AAPL)’s original designs, it feels like a kick in the stomach.