A number of Irish Companies made waves at the 2014 Mobile World Congress in Barcelona at the end of February. The trade show is the biggest of its type in the telecoms sector and attracted more than 85,000 attendees with interests in the mobile phone sector from over 200 countries.

Irish companies MWC

People might have come to see the latest wearable mobile technology, but it was the number of deals signed by Irish companies that everyone was talking about.

Irish Companies: Mobile marketing firm cleans up with Unilever

Dublin-based marketing firm Brandtone signed a deal with Unilever plc (ADR) (NYSE:UL) allowing the multinational to use Brandtone’s automated mobile marketing platform, Konnect, for its marketing campaigns. Unilever is already putting the technology to use in a campaign for soap brand Sunlight in India.

“We are delighted to be the first users of Konnect and to be launching in India,” said Rahul Welde from Unilever. “We are also eagerly expanding the Brandtone partnership into China and Indonesia which will further fuel our engagement with consumers.”

Brandtone chief executive Donald Fitzmaurice would only say that the deal was worth “a lot of money.”

Opportunity calling

Meanwhile, Maurice Coyle, chief executive of mobile analytics firm, HeyStaks, a University College Dublin start-up, said that the company had moved a step closer to signing a deal with a major US telecoms operator that is expected to transform the company’s profile. HeyStaks recently launched a new service that helps mobile phone companies suffering from a decline in SMS income identify new advertising revenue streams.

“Our aim is to make it possible for mobile operators to generate new revenues from the vast amounts of web activity that they process on their networks every day and to recover the value that they are currently losing to over-the-top providers,” Coyle explained.

Ringing up sales

Meanwhile, Dublin firm Asavie Technologies signed a new partnership with Scandinavian telecoms company Telenor Connexion for its M2M ‘machine-to-machine’ SIM card technology, while mobile network data firm Equiendo said it was in exploratory talks with Turkish operator, Avea, and Lebanese firm, Alfa.

Equiendo’s product tells operators where they have bottlenecks on their networks and where they have spare capacity. Chief exec Cyril Murphy said that if all goes well the company will expand its 30-strong workforce this year:

“We’re hoping to rise to around 50 people by the end of the year. We’re also looking to take on €1m in new funding this year to help do that.”

Mobile innovation flourishing in Irish companies

The MWC has been an excellent hunting ground for Irish companies seeking out new opportunities, commented Mark Burke, the chief executive of Dublin-based OptiWi-Fi, one of 18 Irish firms with a stand at the congress:

“Normally I deal with mid-level managers in the global operators, but here I get a meeting with the chief executive.”

And those meetings seem to be paying off. OptiWi-Fi signed a pivotal deal with O2 at the event to deploy its network bandwidth optimization technology across O2’s UK and Irish networks. The company was also seen to be in discussions with US firm, Ruckus Wireless, a global telecoms infrastructure firm.

The MWC has proven to be a veritable showcase for Irish telecom talent. Clearly, there’s a lot of telecom innovation coming out of the island at the moment and the giants of the industry are taking notice.