Cisco Systems, Inc. (NASDAQ:CSCO) rolled out a host of video conferencing products on Wednesday to make video collaboration systems more efficient for meeting rooms of all sizes, says a report from PC World. Cisco has held a substantial market share in the video conferencing segment for years, providing services to low-end markets with its WebEx line of products and to high-end with its whole-room Tandberg systems.

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Cisco to provide affordable, easy to use equipment

A majority of conference rooms either don’t have proper video conferencing equipment or do not have the facility at all, says Rowan Trollope, senior vice president of Cisco’s collaboration Technology Group, and added that Cisco Systems, Inc. (NASDAQ:CSCO) will capitalize on the market opportunity.

“We’re not going to rest until every single room in every single business all over the world has extraordinary video conferencing and collaboration equipment,” he stated during the conference, and added that this is the company’s mission.

Trollope, who joined Cisco in November 2012 from Symantec, where he worked as group president of the SMB and Cloud Business Unit,  said that Cisco Systems, Inc. (NASDAQ:CSCO) has been offering a “no compromise” experience through its high-end immersive telepresence systems, but the same service could not be delivered in the conference and office rooms of all sizes. Trollope said that he has wide experience in consumer needs, which are affordable and easy to use products, and his team will work on the same lines to meet the consumer demand efficiently.

“If you’re going to have something for every single room in the world, it needs to be do-it-yourself,” he said.

According to Trollope, this is the only way in which the business managers can deploy the video conferencing equipment in three or four conference rooms, in their office area, without taking any technical help from the experts.

“What I’m driving for is making collaboration simple. That’s my strategy,” he said.

Video conferencing attracting many players

Apart from Cisco Systems, Inc. (NASDAQ:CSCO), Microsoft Corporation (NASDAQ:MSFT) is also making efforts to garner market share in the segment by strongly pushing its Lync unified communications server. This equipment can be installed in the premises of the customer with additional features, and can be accessed via the Office 365 public cloud suite. Other companies digging into opportunity in this sector are IBM, Avaya, Siemens’ Unify, Alcatel-Lucent, Mitel and ShoreTel.