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Connecticut Opens “Obamacare Store” To Boost Enrollment

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Enrollment for Obamacare ends at midnight tonight. And while we wait for the final results, there’s one state that already stands out — Connecticut. To boost enrollment it set up retail shops for residents to meet brokers face-to-face and is now marketing its health exchange expertise to other states — for a price. Bloomberg Television’s Olivia Sterns visited Connecticut to see the enrollment in action and interviews Kevin Counihan, CEO of Access Health, CT.

Kevin Counihan, CEO of Access Health, CT told Sterns: “We are trying to make this like a retail experience. To be frank, we really try to model a lot that we do off Apple Inc. (NASDAQ:AAPL). We are trying to make this like a retail experience. To be frank, we really try to model a lot that we do off Apple Inc. (NASDAQ:AAPL)… We’ve had about 16,800 people visit the store and over.”

Counihan tells Sterns that he is hoping he could outsource the entire exchange to other states.