BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) won’t cease production of the BlackBerry Bold just yet. The company’s chief executive officer recently confirmed during a conference call that the company would continue making the popular model which runs on BB7.

blackberry bold

BlackBerry to continue production of bestselling phone

Chen added that the company made a deal with manufacturer Wilson to continue the production of phones. He explained, “I’m pleased to formally announce a new production run of the Bold. We’ll support the operating system as long as there is new demand.”

This particular move proves BlackBerry 7, the original operating system, is still in high demand. Although it is good to know something from BlackBerry is still in high demand, it is not a good thing for the company overall. Out of all the 3.4 million BlackBerry devices sold during the fourth quarter last year, 2.3 million of those devices ran on BlackBerry 7.

A possible brighter future for BlackBerry

Perhaps there is something good just around the corner for BlackBerry. A recent article from the New York Times suggests industry and financial analysts are no longer worried about potential collapse. Ever since the current CEO took over the company late last year, significant changes have been made to the company. Some of these changes included cutting costs, selling real estate, faster employee layoffs, and modified employee ranks.

One of the most important things Chen has done for the company was shifting focus from smartphones to services and software. If BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) can get back to the market that made the company successful in the first place, a turnaround is possible. A key product for the company right now is BlackBerry Messenger (BBM). The popular instant messaging service is available on both major mobile platforms iOS and Android, which means it is truly a product of value. It would be in the company’s best interest to maximize the most profitable products.