Apple Inc. (NASDAQ:AAPL)’s iPhone 5C isn’t selling as well as the company would like, but that doesn’t stop rumors involving the device from starting.

Apple iPhone 5C

Apple could launch a phone with smaller capacity

Two German tech blogs report Apple Inc. (NASDAQ:AAPL) is set to release an 8 gigabyte version of the iPhone 5C. MacRumors offered, “Pricing on the 8 GB model has yet to be revealed, but one of the sources has indicated that the device will be available in all of the existing color options. All of the reports we’ve seen so far have come from Europe, but the device would presumably see a worldwide launch as there would seem to be little reason for Apple to limit distribution to Europe.

Apple Inc. (NASDAQ:AAPL)’s iPhone 5c has seen lower-than-expected sales since its debut last September alongside the flagship iPhone 5s, with the iPhone 5c essentially representing an iPhone 5 repackaged in colorful new plastic shells and available in 16 GB and 32 GB capacities priced $100 below the corresponding iPhone 5s models.”

What customers really want

Apple Inc. (NASDAQ:AAPL) is synonymous as a high-end label. People are willing to spend more on a premium product from Apple. Although the Cupertino-based tech giant found success with the iPad Mini, which is a smaller and cheaper version of the larger iPad. Unfortunately, tech shoppers have yet to embrace the cheaper iPhone which features a colored plastic body. Most flocked towards the premium iPhone 5 which features a metallic body, fingerprint identity sensor, LED flash, and improved camera.

The iPhone is truly Apple Inc. (NASDAQ:AAPL)’s pride and joy. The company wouldn’t have gotten to where it is today if it wasn’t for the iPhone. That said, there is still a strong possibility Apple could get rid of the cheaper iPhone with the subsequent generation later on this year, especially if the company wants to make room for the rumored iWatch.