Yelp Inc (NYSE:YELP) will be reporting its fiscal fourth quarter and full year 2013 earnings on Wednesday, February 5 after the bell. Analysts polled by Thomson Reuters expect the company to post a loss of 3 cents a share, compared to the loss of 6 cents in the same quarter last year. Yelp’s earnings have missed the Wall Street consensus three times over the past four quarters.

Yelp Inc (YELP) Q4 Earnings Preview: What To Expect?

Yelp’s losses narrowing as revenues grow

Analysts expect the San Francisco-based company’s revenues to jump 63.4% YoY from $41.16 million to $67.26 million. Yelp Inc (NYSE:YELP)’s own revenue guidance stands at $66-$67 million, indicating 62% annual growth. For the full year 2013, analysts expect the company to incur a net loss of 15 cents on revenues of $229.64 million. Yelp had suffered a loss of 33 cents per share with $137.57 million in revenues in the same quarter last year.

RBC Capital Markets analyst Mark S. Mahaney said in a research note that local advertising revenue and the number of unique visitors will be the key focus. Mahaney expects Yelp Inc (NYSE:YELP)’s local advertising revenue to surge 70% during the fourth quarter to $58.2 million. UBS analyst Eric Sheridan says the company stands to benefit from the new mobile app display ads. Sheridan says that will push Yelp’s brand advertising revenue to $7.9 million.

Yelp growing rapidly on the mobile platform

The number of unique monthly visitors holds the key to Yelp Inc (NYSE:YELP)’s future growth. RBC Capital Markets estimates the number of unique monthly visitors to rise 38% in Q4 after a 41% growth in the first quarter. During the third quarter, about 46% of total local ads were served on mobile devices, and more than 62% of searches came through mobile. According to comScore U.S. data, Yelp’s mobile platform witnessed a 59.5% increase in the number of unique visitors, and 57.1% gain in total mobile minutes during the first two months of the fourth quarter.

Yelp Inc (NYSE:YELP) has a market value of $5.14 billion. Shares of the company went up 0.66% to $78.30 in pre-market trading Wednesday. The stock has returned a whopping 280% over the last 12 months.