Janet Yellen’s first Congressional testimony as Federal Reserve Chairperson was highly anticipated as a gauge on how recent soft US economic data might affect tapering (looks like it won’t), but Yellen also reiterated her stance that insurance companies, even the large systematically important financial institutions (SIFI) like American International Group Inc (NYSE:AIG) and Prudential Financial Inc (NYSE:PRU) are distinct from banks and new rules will be tailored for them instead of trying to force all SIFIs to adhere to the same set of standards.

Janet Yellen SIFI

This is positive news: Sterne Agee

“Yet another positive comment that reinforces our expectation that the rules, once defined, will indeed differ from those applied to systemic banking institutions. That said we are mindful that the devil, as they say, will ultimately be in the details,” writes Sterne Agee analyst John M. Nadel. “Dr. Yellen further indicated that FSOC continues to work toward defining a set of rules and regulations that would be tailored to insurers, as opposed to forcing the bank model upon the insurers. We continue to believe this is positive news.”

AIG, PRU already designated SIFIs, MET likely to follow

American International Group Inc (NYSE:AIG) and Prudential Financial Inc (NYSE:PRU) have already been designated SIFIs, and Metlife Inc (NYSE:MET) is currently in the third stage of the process and expected to be designated a SIFI as well, but it’s still not clear what that designation will really mean. Nadel doesn’t expect to see the initial proposals made available for comments until at least the end of this year, with the first stress tests starting in 2016 using 2015 financial data. But even this is the best case scenario, and detailed regulations may not go into effect for several years.

With so much lead-in time before the proposals and the stress tests, this issue will continue to take a backseat to tapering in the media for the time being, but the impact on the three insurance firms will be significant, so you can expect them to keep a close eye on these regulations as they develop.

Nadel rates Metlife Inc (NYSE:MET) and Prudential Financial Inc (NYSE:PRU) as Buys with price targets of $49.55 and $84.15 respectively (currently $49.73 and $84.45), and he rates AIG as Neutral with a $48.95 price target (currently $49.10).