Tesla Motors Inc (NASDAQ:TSLA) has announced a partnership with Rdio to bring music streaming capabilities to its Model S sedans in Europe. According to The Next Web, Tesla has had streaming radio in its U.S. vehicles for quite some time through Slacker Radio. However, this deal with Rdio covers the automaker in Europe because Slacker doesn’t hold music licensing rights in Europe.
Tesla announces partnership
Elon Musk, CEO of Tesla Motors Inc (NASDAQ:TSLA), announced their partnership with Rdio at a town hall meeting in the Netherlands. He clarified that Rdio will be integrated right in their European Model S sedans. When asked about Spotify, another more popular streaming music provider, he said that initially, they couldn’t work it out to integrate Spotify into their cars, but that might change in the long term. He also noted that drivers could still opt to play Spotify using Bluetooth in the Model S.
The integration of Rdio into Tesla Motors Inc (NASDAQ:TSLA)’s Model S means that drivers will be able to simply ask for a specific song to play using their voices. Then, if that song is in the company’s 20 million-song catalogue, the car will play it automatically.
Tesla enjoys popularity in Europe
Tesla Motors Inc (NASDAQ:TSLA) has enjoyed pretty solid popularity in Europe so far. In fact, some have estimated that the European market could hold as much promise for the automaker as the U.S. has, with Norway potentially being Europe’s California. Tesla’s vehicles are more popular in California than in any other U.S. state.
Tesla Motors Inc (NASDAQ:TSLA) has said it would aggressively expand its Supercharger network this year. The automaker hasn’t said just how many Supercharger stations it will build in Europe, but it did say that it would first concentrate its efforts in the parts of Europe where the Model S is the most popular, like Norway.
The automaker has also said it is planning to build factories for its mass market electric vehicle in Europe, as well as Asia.
Shares of Tesla Motors Inc (NASDAQ:TSLA) rose 1% in premarket trading this morning.