Facebook Inc (NASDAQ:FB) is giving page managers more information to help them determine which admins are doing their job and which ones might be up to some mischief. Now when a page admin posts on behalf of the page or group, his or her name will be visible to other admins.
“On a Page post, the name of the person who posted will be listed below the name of your Page next to Posted by. On a Page comment, the name of the person who commented will be listed below the comment next to Commented on by. Keep in mind that only people who help manage your Page can see this information,” Facebook Inc (NASDAQ:FB) wrote in a recent addition to its help page.
You’ll also be able to see who made or scheduled a post in the page’s activity log.
Better accountability is good for large companies
This level of accountability might seem strange among Facebook’s myriad small groups administrated by a couple of friends, but large organizations must be thrilled with the change. It’s not always possible for a single person to manage social media, but the more who have access the more potential there is for embarrassment (though companies do seem to get in trouble for poorly thought out tweets more than their Facebook posts). When all posts showed up simply as the page name, it was impossible to know who had screwed up, now everyone who cares about the project or organization can find out what happened for themselves, while keeping the same unified image for Facebook friends and followers.
Honestly, it’s kind of surprising that this feature didn’t already exist. Facebook Inc (NASDAQ:FB) certainly knows who is making a post on their end, so it doesn’t seem like it should be technically challenging, and large companies that use Facebook will be happy to have the extra information.
Facebook’s new feature is only partially available for now
The feature is still being rolled out, so it isn’t available to everyone just yet. Facebook tests features in stages so that an unforeseen bug doesn’t hit its entire network at once, but it should be widely available in the next few weeks. Facebook Inc (NASDAQ:FB) also said that it won’t be back tracking, and any post made before February 20, 2014 will remain semi-anonymous as it is now.