Apple Inc. (NASDAQ:AAPL)’s chief executive officer Tim Cook and Samsung’s lead JK Shin reportedly met up to discuss a possible truce outside of court. It was reported they met up last week but failed to come to an agreement. Interestingly enough, neither company admits to the meeting.

The ongoing battle between Apple and Samsung

The dispute between the tech giants started three years ago when Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) launched the Galaxy S smartphone. The battles continue as both companies take each other to court in hopes of extracting money and possibly removing certain gadgets off the market. One of the current rulings was that Samsung had to pay up to $900 million in damages to Apple Inc. (NASDAQ:AAPL) if the South Korean tech giant lost. The verdict will be given out on March 19th in the United States and another verdict will be made on March 31st in Europe.

Apple Vs Samsung

Apple Inc. (NASDAQ:AAPL)’s senior vice president of marketing Phil Schiller is set to take the stand again during the retrial next month. He is listed on the witness list for both Apple and Samsung. He will discuss many topics including development, design, promotion, marketing, and advertising. He was also a witness during proceedings post-trial during the Apple vs. Samsung landmark case.

Preparing for the big re-trial

PCWorld elaborated, “Mr. Schiller will be called to testify regarding design, development, promotion, marketing, advertising, consumer demand for, and sales of the iPhone, iPad, iPod, and other Apple products, including the features accused of infringing the Samsung feature patents, the smartphone and tablet markets, the Apple brand and Apple Inc. (NASDAQ:AAPL)’s marketing and advertising efforts,” Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) said in a filing Thursday with the U.S. District Court for the Northern District of California.”

Steve Forstall, who is no longer an executive for Apple Inc. (NASDAQ:AAPL), will possibly serve on Samsung’s witness list as well as Apple’s. Samsung’s witness list also includes Greg Joswiak (Apple Vice President for iOS and iPhone marketing).