Howard Schultz, chairman, president, and CEO of Starbucks Corporation (NASDAQ:SBUX) reorganized the structure of the leadership of the company as part of his objective to expand its focus on innovation, and next generation retailing and payments.


Starbucks achieving maximum benefit

According to the company, its new leadership structure will position Starbucks Corporation (NASDAQ:SBUX) to leverage its assets and operations. The company will also achieve maximum benefit from consumers, retail, mobile and digital shifts in the global marketplace.

“These organizational moves map our internal talent to the rapidly evolving retail environment and significant strategic and market opportunities ahead of us,” said Schultz in a statement.

Starbucks leadership changes

Schultz collaborated with the senior leadership of Starbucks Corporation (NASDAQ:SBUX) including Adam Brotman, chief digital officer and Matt Ryan, chief strategy officer to broaden their focus on innovation in coffee, tea, and Starbucks experiences.

He will also increase their efforts on next generation retailing and payments initiatives including digital, mobile, card, loyalty, and e-commerce to position Starbucks Corporation (NASDAQ:SBUX) for its next wave of growth worldwide.

The changes in the senior leadership team of Starbucks Corporation (NASDAQ:SBUX) will be effective on February 3, 2014.

Troy Alstead is promoted to chief operating officer, a newly created position. He will be responsible for supervising the daily operations of the company. He previously served as Starbucks CFO and group president, Global Business Services.

Scott Maw is promoted as executive vice president and CFO. He previously served as Starbucks senior vice president of Corporate Finance. He will report to Alstead, and he will be responsible for the oversight of the global finance function of Starbucks Corporation (NASDAQ:SBUX).

Craig Russell is promoted to executive vice president, Global Coffee, and will serve as the voice and advocate of Starbucks Corporation (NASDAQ:SBUX) for coffee. He will also continue to lead all aspects of the company’s coffee strategy, quality, innovation, purchasing, education and engagement.

Commenting on the new leadership team of the company, Shultz said, “Each of these experienced Starbucks leaders will be working closely with the entire senior leadership team, and me, to bring even greater financial and operational discipline to our business around the world.”