Rumors and reports for the upcoming Samsung Galaxy S5 are just heating up. The expectations for the next great Samsung phone are high, especially if the company wants to reach or surpass their level of success with the S3 launch in 2012.

samsung galaxy s5

Samsung executive opens up

The Galaxy S4’s launch proved somewhat successful with strong sales, unfortunately there were complaints that the S4 was not much different from the S3.

Bloomberg recently got the chance to interview Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s executive vice president Lee Young Hee to talk more about what to expect this year. He explained, “We’ve been announcing our first flagship model in the first half of each year, around March and April, and we are still targeting for release around that time. When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved.”

According to Young Hee, possibilities for the upcoming Galaxy include a fingerprint scanner similar to the one featured on iPhone 5S, a wraparound display, new design, and wearable devices. Samsung will likely add health-related features to their upcoming smartwatch. Such functions include measuring stress levels, monitoring heart rate, and checking calorie consumption.

What Samsung Galaxy S5 should feature

What do Samsung fans want from their next flagship phone? ZDNet’s Larry Dignan shared his wishlist of what he hopes the next Galaxy will feature. He hopes it will feature a metal body, fancy screen, better biometrics, better software, and two very special applications that draw consumers to the product. He added, “Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) threw the software sink at the Galaxy S4. You can scroll with your eyes, hover over icons and multitask handily. The built-in S Health app is handy too. However, all of these features could disappear tomorrow and I doubt I’d miss them. Samsung’s goal is to make your life easier, but throwing software features at the problem is a shot-gun approach. For the Galaxy S5 to be a big hit, it needs two software features that will woo the masses with an emotional response.”