Netflix, Inc. (NASDAQ:NFLX) original The Square scored an Oscar nomination. The documentary, which will be available through Netflix on Friday, stirred up Oscar anticipation at film festivals.

Netflix

Netflix movie earns notice

The Square shows a close up of the Egyptian revolution and how it impacts young activists. This documentary won this year’s Toronto International Film Festival Documentary People’s Choice Award. Last year’s earlier version garnered the Audience Award at the Sundance Film Festival. It was also played at select movie theaters in California and New York in efforts to drum up a possible Oscar nod.

This isn’t the first time a Netflix, Inc. (NASDAQ:NFLX) original has garnered recognition or awards. The television show House of Cards won a Golden Globe and 3 Emmys. Orange is the New Black also received a few nods.

Other movies competing for the same documentary include Cutie and the BoxerDirty Wars, 20 Feet from Stardom, and The Act of Killing.

Opening starts tomorrow

CNET’s Joan E. Solsman added, “The film will be opening in a slew of movie houses across the US — and in other countries — Friday, as well as going live on Netflix, Inc. (NASDAQ:NFLX). While its early screenings were self-financed, funding from Netflix’s backing surely helped broaden the release now. Like Derek, another Netflix original before it, The Square broadens the idea of what an original for the company means. Derek and The Square were developed, produced, and shown to some audiences before Netflix ever got involved. Netflix has picked up film-festival fodder for its streaming service before, but this is the first time it has branded it as its own.”

Netflix, Inc. (NASDAQ:NFLX) has changed the way people watch television and offered enough competition to compete with bigger networks. People are ditching their cable or satellite services and tune into Netflix instead. It’s in the company’s benefit to capitalize on originals which help earn the company more revenue and recognition.