Microsoft Corporation (NASDAQ:MSFT) posted a statement on their Xbox news website today announcing that consumers had purchased more than three million Xbox One units since sales began on November 22nd. It seems a growing number of gamers are becoming enamored with the potential of Xbox’s Kinect motion-sensing technology.

Microsoft xbox one

Xbox One: Console market wars

For the last couple of years, Microsoft Corporation (NASDAQ:MSFT) has been going toe to toe with Sony Corporation (NYSE:SNE) (TYO:6758) for control of the gaming console market, as smaller rival Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) is no longer really serious competition.

Xbox One and PlayStation 4 were launched near simultaneously, and sales of both gaming consoles were very close through early December. Analysts reported that each company sold around 2 million consoles in the first two and a half weeks. Microsoft has marketed the Xbox One on its motion-sensing camera, the ability to control live TV and its exclusive games, and the strategy seems to be paying off as they report an impressive three million units sold today.

Gaming console battle too close to call

It’s simply too soon to tell who will end up on top in the gaming console wars. “Sony’s PS4 clearly bounced back from our mixed early-2013 supply chain checks, and appears to have a slight momentum edge among core gamers,” Colin Sebastian, an analyst at Robert W. Baird & Co., wrote in a note earlier today. “However, we view the console battle as too close to call, with both platforms selling well over the holidays.”

There has been no comment yet from Sony Corporation (ADR) (NYSE:SNE) (TYO:6758) regarding Microsoft Corporation (NASDAQ:MSFT)’s three million milestone announcement.

Microsoft Corporation (NASDAQ:MSFT) shares were down around 2% in midday trading on the NYSE. Sony Corporation (ADR) (NYSE:SNE) (TYO:6758) shares were up just under 1% as of 2:30 PM CT.