Users of Foursquare, the popular location-based social networking website for smartphones, will soon be able to order takeout from thousand of restaurants directly through the Foursquare application.
Foursquare is teaming up with Grubhub / Seamless, a web site for ordering takeout food, to roll out the application. Foursquare is an application where users “check in” at various venues and inform people in their network of their location and can view nearby venues through the GPS application.
Ordering food when “checking in”
Users can search for a restaurant through the Foursquare application and the GPS application inside the mobile phone will serve up participating restaurants. Under the new partnership, an icon will appear at the bottom of the Foursquare page when the user is viewing a participating restaurant and can order through their Foursquare page. 20,000 restaurants in the US will now be accessible to Foursquare users through the application. To roll out the application, Foursquare matched its database against that of GrubHub to identify restaurants that could accept orders through Foursquare.
Expanding ordering service
GrubHub and Seamless, two web-based takeout food ordering services, merged this August, expanding their offering. The ordering service takes a small percentage of sales generated through the application from the restaurant and is free to consumers. Financial details were not announced between Foursquare and Grubhub. Foursquare was created in 2009 by Dennis Crowley and Naveen Selvadurai, who had previously sold a GPS-based company, Dodgeball, to Google in 2005. It was founded in 2004 by Mike Evans and Matt Maloney. GrubHub was founded in 2004 by Mike Evans and Matt Maloney and was awarded the University of Chicago’s New Venture Challenge in 2006. It received its first round of venture capital in 2007.