Facebook Inc (NASDAQ:FB) officially introduced its new “Paper” app as part of its initiative to improve how users explore and share stories.

Facebook Paper App

The existing format of users’ Facebook pages on their mobile devices shows the News Feed, which is a stream of updates from friends, family, and all other contacts, celebrities and organizations they follow.

Themed sections

According to Facebook Inc (NASDAQ:FB), the new Paper app has an “immersive design and full screen,” and its layout is free from distraction that allows users to craft and share their stories in a more aesthetically pleasing way. In other words, with the new Paper app contents are arranged into sections similar to a newspaper.

In a press statement, Facebook Inc (NASDAQ:FB) wrote, “Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts.”

In addition, the social network giant explained, “You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications.”

Facebook creative labs

Facebook Inc (NASDAQ:FB) said the new Paper app will be available for the iPhone in the United States on February 3.

According to the social network giant, Paper was the first product developed from Facebook Creative Labs. It was previously reported that the app was developed by the team behind News Feed under the multi-year project Reader, which was headed by Chris Cox, vice president of products at Facebook Inc (NASDAQ:FB).

Facebook user interface designer Michael Matas, who led the product design for Paper said, “It’s no fun to make a bunch of great stuff if no one ever sees it. As you start changing the way you’re displaying this content, we hope that it will change the way people think about posting content.”

Yesterday, Facebook Inc (NASDAQ:FB) reported outstanding financial results. Its revenue increased 63% to $2.59 billion. Its net income rose to $523 million or $0.20 earnings per share.

The stock price of Facebook Inc (NASDAQ:FB) spiked more than 14% to $61.16 per share today driven by its strong earnings.