Apple Inc. (NASDAQ:AAPL)’s annual Fukubukuro (lucky bag) promotion on New Year’s gave away merchandise valued at more than the initial $340 (or 36,000 yen) cost of the package such as 11-inch MacBook computers and iPad tablets. iPods were also part of the giveaway.


Apple’s special promotion

There were about four different configurations and every bag has a substantial amount of savings including MacBook Air, red MacBook Air jacket, Pill Speaker by Beats, Apple Magic Mouse, New Year Apple shirt, and other items. Another surprise bag included the Wi-fi iPad Air, first generation iPad Mini, and iPod Nano. Apple accessories featured in some of the bags include SmartCovers, Philips hue starter kit, Ultimate Ears Mobile Boombox, Nike + SE FuelBand, Stem IZON View remote control camera, and Square’s credit card reader.

The Fukubukuro promotion was announced on December 26th with a one-day sale for Apple Inc. (NASDAQ:AAPL)’s online retail store. This special promotion is just one of the many ways Apple is ringing in the new year with style.

2014 could be big for Apple

A recent blog post from Business Insider contends that Apple Inc. (NASDAQ:AAPL) is ready for a big year in 2014. Last year, there were no new product announcements, there were however plenty of plenty of product refreshes including the iPhone 5S and iPad Air. The tech giant also released the cheaper iPhone 5C which isn’t as successful at the iPhone 5S in terms of sales. There were some smart and interesting business moves Apple made last year that might indicate a more fruitful 2014. Apple Inc. (NASDAQ:AAPL) recruited former Burberry CEO Angela Ahrendts to their stable of executives. There are speculations she might help design the highly-anticipated iWatch. The company also acquired 15 companies last year and imbedded a fingerprint scanner in the latest flagship phone. Apple Inc. (NASDAQ:AAPL) still has a lot going for it as a company but these changes could really give it a boost this year.