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Tesla Motors Inc (NASDAQ:TSLA) has won approval to put up a massive sign at its Palo Alto showroom, even though the sign would normally be prohibited by zoning laws. The Palo Alto Architectural Review Board voted 5-0 to allow two signs that collectively exceed a 100-square-foot limit, one on the facade and one free standing sign, reports Gennady Sheyner for Palo Alto Online.
Palo Alto ARB making exemptions to encourage local business
Tesla Motors Inc (NASDAQ:TSLA) is based in Palo Alto, and its showroom makes use of what was an empty building, so it’s not much of a surprise that the ARB approved its request even though some residents are upset about the exemptions. But it seems that Tesla isn’t getting special treatment because of its international reputation or valuation. Jason Green at the San Jose Mercury News reports that the Palo Alto ARB also made an exception for budget grocery store Grocery Outlet, which said that it would only move into what was an empty 20,000 square foot space if it was allowed to build larger signs than is normally allowed.
“Our community is served well by having an active, busy, prosperous merchants versus an abandoned automobile showroom, which is what we were faced with as soon as three years ago,” said Palo Alto ARB board member Lee Lippert. “When you look at adjacent towns, they’re struggling as they’re losing their automobile usages.”
Tesla: Palo Alto ARB also approved exemption for budget grocer
It seems that the ARB wasn’t playing favorites with Tesla Motors Inc (NASDAQ:TSLA) so much as just trying to bring as much new business as they can to the city. With the economic recovery still in early stages, most cities can’t afford to drive businesses, or the employment opportunities they bring with them, somewhere else with overly restrictive regulations.
“The addition of these two signs will help beautify the property and surrounding area, as well as bring a more enjoyable customer experience while positively influencing the public health, safety, general welfare and convenience,” wrote Tesla Motors Inc (NASDAQ:TSLA) design manager Angela Wisco.
Of course, the real reason Tesla Motors Inc (NASDAQ:TSLA) wants to increase its signage is to bring in more customers, and while some residents are concerned that there will be a wave of zoning law exemptions, they should probably also be happy about the rising business activity that implies.