Google Inc (GOOG) recently unveiled Google Open Gallery. This online gallery was created by Google as a part of its “Cultural Institute.” Google allows any individual with cultural content, regardless of the nature of the content, to organize online exhibitions through the Open Gallery at no cost. Formalities are minimal: a person, organization or gallery wishing to use the service is required to send Google a request.

It’s not clear yet whether Google filters the content or not, but it would seem reasonable, since some kinds of pictures may be considered objectionable.

Google Open Gallery has options not only for adding photos but also for adding videos, text and Street View imagery. Google hosts the actual content on the /culturalspot.org domain, which, in turn, has a bar at the top that can link back to the curator or parent organization.

Renowned museums can also make good use of Open Gallery’s full-screen introductory image and a powerful zoom tool that zeroes in on details of complex illustrations or primitive photos for exhibitions. Google has already declared its plan of adding additional and improved features to the Gallery soon.

In the past, Google collaborated with museums to make their exhibits available online through the Google Cultural Institute. Open Gallery happens to be the first time that Google is making this technology openly available to anyone with cultural content.

Google reported gross revenue of $14.89 billion in the third quarter of 2013, up 5.6% on a year-over-year basis. The company has expressed its intention to increase investment in its core products in the future.

Currently, Google has a Zacks Rank #3 (Hold). Some better-ranked stocks in the technology sector include AOL Inc. (AOL) with a Zacks Rank #1 (Strong Buy) and Facebook Inc. (FB) and Microchip Technology Inc (MCHP), both with a Zacks Rank #2 (Buy).

Google Open Gallery

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