Facebook Inc. (FB) is testing new features to attract more users to the social media platform. The latest addition to this list is a feature that enables users to search their old posts on the Timeline.

Facebook confirmed in a recent statement that the company is making it easier for users to access their previous News Feed posts. A click on this notice will help users to access a selection of some of the top posts from the past year.

The feature is more or less similar to what start-ups like Timehop and once used Memolane had on offer. These apps connected various social media accounts of an individual and resurfaced previous status updates, tweets and photos.

Facebook is firing on all cylinders. It is trying to increase its customer base by making Internet accessible to all. The company recently launched the internet.org project in association with Qualcomm (QCOM) and other technology companies. If properly implemented, this project will make Internet easily accessible to majority of the population in developing countries.

The company is also trying to attract new users and at the same time maintain existing ones by introducing new features such as the one mentioned above.

Facebook recently expanded its “contact via phone number” feature to the messenger for Apple’s (AAPL)iOS, which was already available for Google’s (GOOG) Android users. The expansion of the feature, which allows Facebook users to message non-friends via phone number, will help the company to compete more effectively with WeChat and KakaoTalk.

Companies such as LinkedIn Corp. and Yelp Inc. are also offering newer services to grab a share of the social media market.

Currently, Facebook has a Zacks Rank #2 (Buy).

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