Apple Inc. (NASDAQ:AAPL) users love a good deal. A recent report from International Business Machines Corp. (NYSE:IBM) shows that iOS users spent more on average this past Cyber Monday than Android users. According to their findings, the former spent $120.29 per order compared to $106.70 spent per order from the latter.
Apple users made more purchases than Android users
International Business Machines Corp. (NYSE:IBM) also found that more Apple Inc. (NASDAQ:AAPL) users made more purchases than Android users on Black Friday. It was reported, “On average, iOS users spent $127.92 per order on Black Friday compared to $105.20 per order for Android users. iOS traffic reached 28.2 percent of all online traffic, compared to 11.4 percent for Android. iOS sales reached 18.1 percent of all online sales, compared to 3.5 percent for Android.”
Another interesting report from Adobe added, “iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales….iPads drove the vast majority of online sales with $417 million while iPhones were responsible for $126 million. In comparison, Android-based phones generated $106 million, Android-based tablets $42 million in online sales on Thanksgiving and Black Friday.”
Another reason iPhone users spend more than their Android counterparts is the fact that most Apple Inc. (NASDAQ:AAPL) product owners tend to have extra money to spend. Last month, a report from Civic Science showed that Android users tend to be the least affluent and those who make over $150,000 are more likely to choose an iPhone. The survey also showed iOS users tend to be more charitable with donations. The report went on to say that “owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone. Indeed, fully half—49%—of cell owners with a household income of $150,000 or more say their phone is an iPhone.”