Google Inc (NASDAQ:GOOG) and Inc (NASDAQ:PCLN) are the two most expensive stocks in the NASDAQ, according to CNBC, and they both hit new record highs today. They join bitcoins and Apple Inc. (NASDAQ:AAPL) in passing key milestones this week.


Analysts positive on Google, Priceline

The Street reiterated its Buy rating for Inc (NASDAQ:PCLN) (via Zolmax) with a score of A. Analysts gave a number of strengths, like its revenue growth, financial position, debt levels, share price performance, earnings per share growth and growing profit margins. Goldman Sachs analysts recently upgraded Priceline from Buy to Conviction-Buy with a $1,500 per share price target on it.

Analysts are also positive on Google Inc (NASDAQ:GOOG) for the most part. Evercore Partners analysts actually downgraded the stock last week, but they still have a Conviction-Buy rating on it. They said this was based purely on valuation. The Street analysts also reiterated their Buy rating on Google last week, as did Citigroup analysts, who also increased their target price from $1,025 per share to $1,190 per share.

Google, Priceline insiders selling shares

These record highs for both Google Inc (NASDAQ:GOOG) and Inc (NASDAQ:PCLN) have triggered some sales plans for insiders at both companies. Zolmax reports that Priceline director Nancy Peretsman sold 7,000 shares on Nov. 15 at an average price of $1,137.45, raking in nearly $8 million in the process. She how holds less than 4,000 shares of the company, but they’re worth a collective total of more than $4.5 million. Their value grows by the day as Priceline’s share value rises.

Google Inc (NASDAQ:GOOG) Chairman Eric Schmidt sold almost 37,000 shares of Google on Nov. 22 at an average price of $1,032.46, raking in more than $38 million in the process. That sale left him with nearly 37,000 shares of his company’s stock, which are worth almost $38 million.