Facebook Inc (NASDAQ:FB) has revealed newly revamped Like and Share buttons. Both buttons have been completely redesigned by the social networker using bright blue background and Helvetica typeface, according to Developer blog.
The iconic “thumbs up” symbol will now no more be a part of the Like button; instead it has been replaced with Facebook “F” and the word “Like.”
New buttons to be available in few weeks
Last month, the new Like button was reported by TNW, but at that time Facebook Inc (NASDAQ:FB) refused to reveal more details on the buttons, though it did confirm that it was testing new buttons. However, now the company has officially announced the new look, which will be rolled out to users in a few weeks.
In tests conducted by Facebook, it was found that the new buttons were clicked more times than the old ones. The primary reasons may be due to the new design, bold colors etc. According to the company, if a user is accessing an old Like button on his or her blog or website, then the new redesigned buttons will automatically be updated.
Apart from the new design, Facebook Inc (NASDAQ:FB) has also combined it’s Like and Share buttons. With the Like button, a user can post content to Facebook while with a Share button a user can add a comment before posting, or he or she can share the content in a specific place, similar to private message.
Like, Share drive Facebook referral traffic
Initially, the Like button was created in 2010. According to Developer blog, on a daily basis, Like and Share buttons are viewed more than 22 billion times across over 7.5 million websites. According to a recent Shareaholic report, Like and Share are important social components that drive Facebook referral traffic, which is more than the combined shares of all other social networkers.
The blog reveals that The Huffington Post is one of the most popular sites accessed by users to who post and share stories back to Facebook Inc (NASDAQ:FB). The Huffington Post’s head of product, Nico Pitney, says that placing of buttons matter a lot. Pitney says they place the Like and Share buttons just below the headline of the articles and “in a persistent left side bar that stays with the user when they scroll down the page.”