BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has lost its cachet with the upscale market. However, that has not stopped the Canadian tech giant from launching a new and very expensive smartphone.
BlackBerry Z10 Porsche Edition features and specs
The new BlackBerry Z10 Porsche edition retails for just £1,000 at Harrods. The phone will be available on November 21. The reason this model costs so much is really the Porsche name. But the phone also features a premium design with stainless steel and a glass-weave back panel covered with genuine Italian leather. There will also be a special edition version that features crocodile skin which will cost more.
The specs for the phone are nothing spectacular but certainly nothing to sneeze at either. Features include 1.5GHz dual-core processor, 4.2 inch display, and the current BB 10.2 software. What’s more is that this phone also offers 64GB of storage and sells additional Italian leather backs for a more customizable design.
The last few years haven’t been kind to BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). Tech consumers have ditched the once-popular smartphone for something more sleek and upscale. Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) are now in the lead for best selling smartphones. Even though BlackBerry has made some significant changes to their smartphone over the years, it was evidently too late.
The final hurrah
The BB Z10 Porsche is really more of a novelty from the company, perhaps it’s even a final hurrah before the company eventually shuts down smartphone operations for good. BB originally was a status symbol back in the early 2000s. That all changed when Apple Inc. (NASDAQ:AAPL) released the first iPhone in 2007, which subsequently changed the entire smartphone market. It’s been six years since the smartphone first debuted and Apple Inc. (NASDAQ:AAPL) is still going strong, which clearly is a bad thing for BlackBerry.
The one thing BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) still has going for it is BlackBerry Messenger. The popular instant messaging service crossed platforms to Android and iOS last month. And just a few days ago, BB released versions of their messenger app for Wi-Fi iPads and iPod Touch devices.