Apple Inc. (NASDAQ:AAPL) is easing up on restrictions on water damaged phones for the iPhone Trade-In program. According to 9-to-5 Mac, Apple Inc. (NASDAQ:AAPL) now accepts iPhones with minimal water damage. Before that, if the device’s “liquid contact indicator” was tripped, the phone was not acceptable for trade-ins.
Apple iPhone trade-in policy
Mike Beasley for 9-to-5 Mac added, “This week’s changes to the program, however, will allow more customers to trade in their devices. However, the company isn’t going to start allowing seriously water-damaged phones for trade-in anytime soon. If there is evidence of liquid under the phone’s display or corrosion in the ports, the phone will still be ineligible for any trade-in value regardless of what the liquid contact indicator looks like.These changes are only valid in physical Apple Stores, so the new policy won’t affect online trade-in values.”
Apple Inc. (NASDAQ:AAPL)’s Reuse and Recycle Program started this summer in the United States and United Kingdom. These changes are now valid in both countries.
The Cupertino-based tech giant is set to launch a smartphone trade-in program in India. This offers customers a chance to earn credits towards the purchase of a new iPhone. This program was launched as an effort to sell more iPhone 5S and iPhone 5C devices in India.
Apple pushing sales growth in India
There have also been numerous reports in the last few months that were pushing for growth in India. Back in August, Apple executives in India made known their goal of launching 100 franchise stores. However, an earlier report from January reported Apple Inc. (NASDAQ:AAPL) wanted to open the stores after all the business regulations relaxed.
Apple Inc. (NASDAQ:AAPL)’s latest change will help boost more iPhone sales, which should meet the company’s goals. CEO Tim Cook shared his company’s sales goals last summer. Part of that goal is creating special promotions for iPhone buyers, like the $50 gift card offer for students who purchased a new phone. It’s unknown yet if Apple stores will offer special promotions this holiday season.