Apple Inc. (NASDAQ:AAPL) appears to be tailoring its Black Friday deals according to geographic location, according to Apple Insider and checks of Apple’s online store. This year in the U.S., the company appears to be offering gift cards along with the purchase of popular devices. However, in the U.K., France, Germany and other markets, it looks like Apple is just discounting prices.

Apple Black Friday

Apple offers gift cards with iPad Air

Amazingly enough, Apple Inc. (NASDAQ:AAPL) is offering a cool $75 gift card with the purchase of an iPad Air. Of course the gift card can only be used in the Apple Store. The iPad 2 and the iPad Mini each come with a $50 gift card. The popular and supply-constrained iPad Mini with Retina display, however, doesn’t appear to have any gift card or discount attached to it. This makes a lot of sense, particularly because Apple was pretty secretive about actually rolling it out. Most analysts agree that supply continues to be an issue with the new Retina iPad Mini.

In the U.K., Germany and France, some of the discounts appear to range between 6% and 8%, depending on which device it is. There are discounts on the iPad Air and the iPad 2, as well as the MacBook models, the iMac, the iPod Touch and the Apple TV. Apple’s Australian operations appear to be following a gift card strategy that is similar to the one it is following in the U.S.

Apple Black Friday deals on other devices

None of the iPhone models appear to have any sort of gift card with them in the U.S. The iPod Touch comes with a $50 gift card in the U.S., while the iPod Nano has a $25 Apple Store gift card. The iMac and the MacBook Air both come with a $150 gift card.

The Apple TV and a number of smaller accessories each come with a $25 gift card in the U.S.

Keep in mind that all of these Black Friday deals mentioned here are from Apple Inc. (NASDAQ:AAPL)’s online store. Individual retailers may be offering their own promotions or gift cards with these products—if you can still find them at retailers at this hour.