Can an advertisement ever be cooler than the product it advertises? A recent Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) advertisement for the new Galaxy Gear watch demonstrates it’s possible. Interesting enough, this ad is similar to the Apple iPhone ad from 2007.
Appeal behind Samsung’s ad
Brad Reed for BGR explained the appeal behind Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s ad, “The ad for the Gear shows the device very little and instead rolls a montage of smartwatches used in classic movies and television shows including Dick Tracey, Star Trek, Knight Rider and James Bond. The point of the ad seems to be that after years of having smartwatches serve as cutting-edge technology for our favorite on-screen heroes, Samsung has actually gone ahead and produce one.”
You can view both the Samsung and Apple ads below
Galaxy Gear ad makes it look more exciting
Although the Samsung Galaxy Gear watch isn’t the technology from science-fiction come to life, it is the future of technology. The advertisement makes the product look much more exciting than it really is. Other columnists shared their enthusiasm for the new advertisement as well. Business Insider’s Steven Kovach thinks the timeline featuring fictional watches before showing Samsung’s high-tech watch was a good idea.Venture Beat’s Devindra Hardawar believes the ad was a successful way to sell a failing product. He added, “Samsung is positioning it’s new Galaxy Gear as “the next big thing” in its first two ads, coyly tapping into our nostalgia for smartwatch tech from properties like Dick Tracy, Knight Rider, Star Trek, and even the Power Rangers. There are only a few brief glimpses of what the Galaxy Gear actually does in these ads — it’s mostly relying on the hope of a smartwatch powered future you’ve always dreamed of.”
Right now, we’re still waiting for Apple Inc. (NASDAQ:AAPL) to introduce their iWatch. Given the tech giant’s history creating successful products such as the iPhone and iPad, it’s a real possibility that this is another chance for Apple Inc. (NASDAQ:AAPL) to shine.