Netflix, Inc. (NASDAQ:NFLX) has upgraded its iOS app version to add its “Super HD” streaming for iOS 7. Netflix gave access to all its members last week over this feature irrespective of their Internet service provider. After the update, viewers will be able to see a higher version of the video on their phones, if the Internet connection is good.

Netflix

The online video streaming company claims to be using “adaptive streaming” to adjust the quality of the video on available bandwidth.

Upgrade will be compatible with Airplay

The upgraded version of the Netflix, Inc. (NASDAQ:NFLX) app will also be compatible with Airplay, which will allow the subscriber to stream shows of Netflix TV to Apple TV. The Netflix update is followed by rival LoveFilm Instant update of iOS app last month to add support for iPlay.

A few days back, Netflix came up with its Super HD quality streaming to all subscribers lifting the restrictions that allowed only those ISP who signed the Open Connect Programme.

Netflix focusing on 4K TVs

Netflix, Inc. (NASDAQ:NFLX) launched this service to all users just before the Breaking Bad finale, and is further looking to focus on the launch of Ultra HD streaming for those investing in 4K TVs.

4K TVs will be useless in the absence of such high quality services and users would expect more streaming services and apps coming in to provide quality content to make sense out of increasingly higher screen resolutions on TVs, as well as phones and tablets.

Time Warner Cable accusations

Apple Inc. (NASDAQ:AAPL)’s set top box subscribers can also access the features of updated Netflix HD. Netflix has been making improvements in its services to Apple TV, and prior to this added 1080 p streaming apart from automated billing through iTunes, in 2012.

Netflix, Inc. (NASDAQ:NFLX) is also working on its Netflix Open Connect, which is an optimized video content delivery network.  Netflix offers free of cost service to ISPs, but could not get the signature of some of the service providers. Time Warner Cable Inc (NYSE:TWC) cried foul when it said that Netflix has limited its Super HD to those ISPs who have signed the Netflix Open Connect. Further, Warner cable also accused Netflix, Inc. (NASDAQ:NFLX) of not opening some content for ISPs as it wants preferential treatment.