Google Inc (NASDAQ:GOOG) has something that might appeal to Apple Inc. (NASDAQ:AAPL) developers. The search engine giant just released Mobile Back-end Starter for iOS, a package that will offer developers all the tools they need to create a back-end for applications that doesn’t require a back-end code.

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Developers storing data on cloud

Utilizing both client libraries and Google Inc (NASDAQ:GOOG)’s back-end will allow developers to store their data on the cloud, send device-to-device push notifications, as well as use queries to alert other devices of data changes.

Ryan Harter (mobile developer for the Hashnote application) explained, “Mobile Backend Starter allowed me to focus on the Android app, while ensuring that I had an efficient back-end. Most importantly, the back-end isn’t a black box that’s intended to be the be all and end all, keeping me locked in. I was able to extend the back-end to include Hashnote specific logic, while learning how Google implemented the initial feature set from the open source code.”

The same features for the Android are also for the iOS. The back-end works with platform specifics with Google Cloud Messaging for Android as well as Apple Push Notification Service for Apple Inc. (NASDAQ:AAPL) devices. The Android version was initially announced earlier this summer.

Google’s new venture

Not everyone is excited about Google’s new venture. Forbes explained, “So what stands in the way of Google actually executing upon this opportunity and giving Amazon Web Services et al a run for their money? Quite simply Google Inc (NASDAQ:GOOG)’s history of trying new things and giving up on them when they don’t succeed quickly. Even worse, often these success measures relate to some bizarre “Googley” metrics. A case in point was Google Reader, a product that powered the daily reading list for a massive proportion of global media, both digital and otherwise. Despite Reader being a success as a product, it didn’t neatly fit into Google’s vision of the world, especially one with Google+, its own version of a social network, at the center.”

Google Inc (NASDAQ:GOOG) hopes to be a part of a new project and a positive force of the future.