Facebook Inc (NASDAQ:FB) is ready to enhance advertisements on the mobile front. On Monday, the social media giant announced a new initiative that allows app developers to create clever videos to promote their own mobile applications on Facebook Inc (NASDAQ:FB).
Facebook also introduced a new pricing option
The mobile app ad is one of the most significant units for Facebook, since many social network users spend most of their social networking time through smartphones. In early October, Mark Zuckerberg’s company improved the units and encouraged developers to create engaging app advertisements. CNET’s Jennifer Van Grove added, “Not to be confused with the long-rumored, auto-play video ads, the new mobile app ads with video will require a person to click play to watch the ad and are meant to help developers drive downloads of their applications. In theory, a person that watches a video will be more inclined to click to download the advertiser’s app. Facebook Inc (NASDAQ:FB) has also introduced a new pricing option to let developers bid on a cost-per-action (CPA) basis, meaning they can set the price they want to pay per application install as opposed to bidding on clicks or impressions. The new option could make the unit more appealing to advertisers who want to boost downloads of their applications.”
Double Down Casino’s interactive marketing vice president John Clelland reported that early test results indicate an increase in install rates.
Facebook is one of the most significant websites
Facebook Inc (NASDAQ:FB) is one of the most significant websites on the Internet today. Their mobile application is just as, if not more, important. Mobile media is growing at a fast rate and it’s vital for companies to adapt to the ever-changing needs of mobile users. The new video ads for applications will provide a new outlet for developers to market their new games or applications. Hopefully, this new marketing opportunity offers a new way give app developers a chance to be discovered.