Apple Inc. (NASDAQ:AAPL) customers who live in Europe will soon be able to trade in their old iPhones for a discount that can be used on newer models. 9to5 Mac reports that Apple is training their staff in the UK for the trade-in program. The U.S. and the UK are in the lead with the most Apple retail stores. The United Kingdom is also a country that’s on Apple’s initial timeline for launches. It’s also reported that Apple Inc. (NASDAQ:AAPL) will train employees in other European countries. However, the UK will be the first European country to roll out the program and it will take a few weeks to start.
It’s still not clear whether the program in Europe would require users to sign a two-year mobile contract for phone purchases.
The iPhone trade-in-program is simple
9to5 Mac further explained, “Like in the United States, BrightStar will handle the trade-in program. Devices will be processed for recycling in the United Kingdom. As we first described in August, the iPhone trade-in-program is simple: a customer that wants to buy a new iPhone brings their older iPhone to the store, the phone will be given a trade-in price based on hardware damage, water damage, and screen quality, and then the value will be applied via a store gift card to the purchase of a new iPhone.”
Apple may come up with a different marketing trick
Trade-in programs are great for Apple Inc. (NASDAQ:AAPL) as it gives them an opportunity to sell their latest model. It’s also a great thing for customers as it gives them a discount. If there is a new opportunity to market and sell the iPhone, Apple Inc. (NASDAQ:AAPL) will use it to it’s full advantage. At press time, we don’t know if the tech giant will roll out similar programs in other countries. It’s a real possibility that Apple may come up with a different marketing trick that specifically appeals in other countries.