Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has outperformed Apple Inc. (NASDAQ:AAPL)’s iPhone, in the United States for the third quarter, according to a report from Consumer Intelligence Research Partners (CIRP). As per the report, Samsung held 38 percent of mobile phone sales in the third quarter, whereas Apple Inc. (NASDAQ:AAPL) slid behind with 34 percent market share, says a report from Fortune.


“Samsung appears to have taken a bit of share from Apple Inc. (NASDAQ:AAPL) in the quarter,” said CIRP co-founder Josh Lowitz.

Apple to regain top spot

However, Lowitz said that Apple Inc. (NASDAQ:AAPL)’s performance has to do with customers who postponed their purchases waiting for iPhone5S and 5C launch in the quarter.

Apple Inc. (NASDAQ:AAPL) was holding the top spot due to launch of iPhone 5, in October, last year. Additionally, CIRP notes that this quarter will again see Apple Inc. (NASDAQ:AAPL) leading as two new iPhones have released. Apple Inc. (NASDAQ:AAPL) dominated in the last three surveys.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) was ahead even after excluding its feature phone sales as per the data of CIRP. Samsung has achieved a higher reputation by clinching the topmost position in the United States and is expected to continue dominating during the holiday season, as well.

CIRP reached this outcome after surveying 500 customers who bought a new phone in the United States between June and September 2013.

Apple, Samsung lead in smartphone satisfaction study

In “Smartphone Satisfaction Study” by JD Power, Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) continue to be in the first and second place respectively after outperforming other smartphone players like HTC Corp (TPE:2498), Motorola Mobility Holdings Inc (NYSE:MMI), and BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). This time JD power’s results show varied rankings between U.S. carriers, which shows different carriers preferring different brand.

On AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ), Apple Inc. (NASDAQ:AAPL) was in the top spot. iPhone received an above average rating on AT&T from consumers, with a total score of 856 out of 1000 point scale. Average for this carrier was 843. Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) clinched the second spot with 840 and Samsung was at Number 3 with 839.

However, these satisfaction levels change with the change of network carrier—for Verizon, Apple Inc. (NASDAQ:AAPL) remained at top with 861, Samsung was at number second with 827 points in term of satisfaction, which was only slightly above average score of 825.

Sprint Nextel Corporation (NYSE:S) saw Samsung reaching out for the number one spot with the highest score of 853. Apple Inc. (NASDAQ:AAPL) took the second spot with a score of 849. Both smartphone makers performed clearly ahead than the carrier’s average of 835.