Apple Inc. (NASDAQ:AAPL) is apparently quite popular among teenagers. A new study from Apple guru Gene Munster indicates that more than 50 percent of teens in the U.S. have an iPhone.
Piper Jaffray conducts study on iPhone popularity
Munster’s firm Piper Jaffray released the results of their survey this week. The survey was based on interviews with teenagers from families with a household income greater than $104,000. Thousands of teenagers from high-income families participated in the study. The firm also surveyed teens from families with an average income of $54,000. In all more than 8,500 teenagers took part in the survey.
They found that almost 55 percent of all the phones which are used by U.S. teenagers is an iPhone. That’s a seven percentage point increase from the last study the firm conducted back in April. The firm also found that 65 percent of teenagers intend to have an iPhone for their next phone. That’s a slight increase from 62 percent in April.
iPad remains popular among teens too
The study also showed that 68 percent of teenagers who have a tablet have an iPad. Sixty percent of teens with a tablet have a full-size 10-inch iPad, while 8 percent of them have an iPad Mini. Teenagers who are intending to purchase a tablet within the next six months also are highly interested in the iPad. Sixty-four percent of them said they intended to buy an iPad.
Apple still has plenty of room to grow
Munster notes that concerns about just how much room Apple Inc. (NASDAQ:AAPL) has to go may be overblown. Teenagers are future consumers, and the fact that the company’s two main products are so popular with them is a key statistic for Apple. It also suggests that the company has plenty of room to grow even though the high-end smartphone and tablet markets in the U.S. are quiet saturated.
Almost half of teenagers don’t have a tablet yet, but that number is shrinking too. It declined 5 percentage points since the last Piper Jaffray survey in April. If the teens who indicated that they plan to buy an Apple product actually follow through with their intensions, then Apple Inc. (NASDAQ:AAPL) will see its market share increase.
