Apple Inc. (NASDAQ:AAPL) released its latest smartphones, the iPhone 5s and iPhone 5c, on Tuesday and the market seems disappointed with the new products. Apple Inc. (NASDAQ:AAPL) shares are down more that 6 percent since the launch, and its competitors are hoping that the firm’s dominance has finally ended with the latest release.
A new report from UBS looks at Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), and tries to find the effect of the latest release on its business. According to the research, Apple Inc. (NASDAQ:AAPL) might see volume downsides because of the lackluster reception of the latest iPhone. Samsung is, according to the analysts, the company best positioned to take advantaged of the drop.
Unlike Apple Inc. (NASDAQ:AAPL), Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) cares about volume and very little else. While Apple Inc. (NASDAQ:AAPL) stayed on the sidelines of the race to the Android bottom, Samsung released model after model. Those phones sell for a much lower margin than Apple Inc. (NASDAQ:AAPL), but volume is king at Samsung.
UBS thinks that Apple Inc. (NASDAQ:AAPL)’s loss is Samsung’s gain. The analysts are revising their estimate for Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) smartphone shipments up by one million for the fourth quarter of 2013, and up five million for 2014. That leaves estimated shipments at 86 million in total for Q4 2013, and a total of 400 million for FY 2014.
That leaves the price target for Samsung shares at the same level, but the outlook for the company is incrementally better. UBS has a price target of 1.8 million Won (the currency of South Korea) on the company’s shares. On today’s market, the stock was selling for around 1.4 million. The last price target that UBS put on the shares was 1.75 million Won.
The UBS analysis suggests that Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) will not only increase its total shipments, but will also aggressively defend its market share across the world. The company is working hard to become the world’s most important smartphone market, but questions persist about the company’s future.
The Android smart phone market is becoming increasingly commoditized, and that’s bad for Samsung. Even if the company continues to make the best smartphones on the platform, it will be dragged down by a decline in profitability. Some analysts have suggested that the company should buy BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) in order to get ahold of its own operating system.