Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is running up to the release of a new smartphone and rumors about the features of the device are building. The Samsung Galaxy S5 will be the latest attempt from the Android Phone maker to build the best-selling phone of all time. Apple Inc. (NASDAQ:AAPL) has already released the iPhone 5s, so Samsung knows what it needs to beat.

Samsung Galaxy S5

The Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) Galaxy S5 will likely have a release date of some time in April or May 2014. The company seems to have become locked in an upgrade cycle that mirrors that of Apple Inc. (NASDAQ:AAPL). That leaves it releasing phones away from the Christmas boom, but at least it doesn’t have to compete directly with a brand new iPhone.

Samsung Galaxy S5 Specs

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has been trying to beat the iPhone with every single release. The Galaxy S4 got the closest so far, but the company will be hoping that the Galaxy S5 can actually beat out the Apple Inc. (NASDAQ:AAPL) iPhone for the first time. The Samsung Galaxy S5 will need to be incredible to beat out its competitor.

The next phone from Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is going to be lightning fast. The device will come with a best-in-class processor and 3GB of RAM, if rumors are to be believed. The device will need to be more than lightning fast to beat out the iPhone, however; it will need some killer features to attract Apple Inc (NASDAQ:AAPL) fans to Android.

One of the most enduring rumors about the Samsung Galaxy S5 is that the device will be the first phone to come with a flexible screen. If Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) can actually make that work, the Galaxy S5 will be a massively attractive phone, different from every other out there.

What the Galaxy S5 needs to kill the iPhone

The Galaxy S5 will need to retail for around the same price as the Apple Inc. (NASDAQ:AAPL) iPhone 5s in order to compete, it will need to be just as fast, or faster, and will need to show Apple Inc. (NASDAQ:APPL) users something that they cannot get on their own smartphone. That means something truly amazing and, apart from a flexible screen, it’s unclear what that might be.

Rumors also suggest that Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) will use a premium metal case in order to compete with the premium feel of the iPhone and Android competitors. Without some incredible design, the Samsung Galaxy S5 will not be able to have both a metal case and a flexible screen, and a metal case will not wow bystanders.

There are other options for Samsung. The company could make a Galaxy S5 that is not a rectangle, and surprise the eyes of those who see it. Or they could incorporate some killer applications, or an incredible camera. One thing is clear: Samsung will try to kill the iPhone 5S with the Galaxy S5.