With Microsoft Corporation (NASDAQ:MSFT) releasing its Xbox One at roughly the same time that Sony Corporation (NYSE:SNE) (TYO:6758) will release its new PlayStation 4, the two are scrambling to include features that will act as a tipping point for people looking to purchase a new gaming console. So far it appears that the PlayStation 4 will look to appeal to the more hardcore gamer, while Microsoft is looking for a crossover audience with features to augment Netflix, Inc. (NASDAQ:NFLX) viewing and now the addition of features for the sports fan.

Microsoft xbox one

Microsoft to feature improved apps

Microsoft Corporation (NASDAQ:MSFT) announced today that the Xbox One will feature improved apps for sports fans tuning in to ESPN and the NFL.

The new ESPN app will allow users a great deal of customization that will be used to provide users with a personalization that Microsoft Corporation (NASDAQ:MSFT) believes will appeal to the sports lover. The app will utilize individual user profiles identified through the Kinect sensor to bring them the most relevant sports news and videos. Whether users choose to personalize the program, all users will be treated to breaking news and trending videos.

All users will also be able to view video clips from espn.com and watch live events on ESPN 3, while those with cable subscriptions will be allowed to link their cable logins with their Xbox Live accounts to view programming on ESPN, ESPN2, ESPNU and the other channels owned by the sports giant.

Microsoft to offer content from NFL.com

In addition to the new features for the ESPN app, Microsoft Corporation (NASDAQ:MSFT) will also offer Xbox One users content from NFL.com. Users will also be allowed to view NFL Red Zone, which provides live coverage of games when a team gets inside the 20-yard line and is threatening to score. It’s a great way to watch a game(s) especially for those that manage a fantasy football team.

For those that participate in fantasy football on NFL.com, they will be allowed to change their lineups  and follow their teams using just the Xbox One, never mind that the season will be half over by the time the Xbox One is released. Microsoft Corporation (NASDAQ:MSFT) also says that they will look to add leagues from other providers like ESPN.com and Yahoo.com in the near future.