LinkedIn Corp (NYSE:LNKD) has decided to discontinue publisher pages from its curated news portal LinkedIn Today and port the followers to company pages, according to a report from TheNextWeb. The largest professional networking site has sent an email to the company administrators mentioning that it will implement the changes across its business-focused social network this month.
Objective still not clear
There has always been a vagueness attached to these publisher pages. Unlike the company pages, publisher pages are managed by the company and content is made available on the publisher’s page. LinkedIn is flooded with quality rich content, but at the same time it conveys that social media managers have no control on what is being published.
There is no clear picture whether LinkedIn Corp (NYSE:LNKD) will start choosing content from a company’s page or will it be done by an administrator or who will decide on the status update and links to be shown on LinkedIn.
LinkedIn plans to give more control to publishers over content
A spokesman said that LinkedIn Corp (NYSE:LNKD) is trying to give greater control to the publishers over the content they share in LinkedIn, and open direct ways to involve their LinkedIn community. In the quest, LinkedIn will transition hundreds of publisher sources to company pages over the next few weeks.
LinkedIn Corp (NYSE:LNKD) also published that migration of the followers will be hassle free, and users need not to make any effort. They will hardly notice any change. Users in the company page may swell in numbers. Page content will remain unchanged, and the followers who used to follow publisher page will now be linked with the company updates.
LinkedIn conveyed that they are constantly making efforts to advance the content experience on the site to give the best professional insight for members and create value for publishing partners.
LinkedIn to raise $1 billion
In separate news, LinkedIn Corp (NYSE:LNKD) has filed to raise $1 billion, after the company’s stock shot up five times since its initial public offering (IPO).
As per the filing of the United States Securities and Exchange Commission (SEC), the company will sell 4.17 million shares of its Class A stock. As of now LinkedIn, is expecting to raise $1 billion based on a closing price of stock of $240.04 on August 30.
LinkedIn Corp (NYSE:LNKD) issued its IPO at $45, in May 2011, and since then the shares prices have surged considerably as the company has expanded its user base, added new features and hiked subscription price for recruiters.