Apple Inc. (NASDAQ:AAPL) hopes tomorrow’s introduction of the iPhone 5S and iPhone 5C will brighten everyone’s day. Fans have been waiting for the arrival of the highly-anticipated smartphone, and it’s almost here.

Apple iPhone 5S

Apple withheld details about iPhone 5S and iPhone 5C

Although the tech giant has withheld details regarding both phones, rumors and leaks have given way to some details. We can expect the iPhone 5S to look similar to the iPhone 5. It will come in black, white, and champagne. It could come with a finger print sensor for better security and double-speed video captures. The iPhone 5C (which will reportedly be cheaper) will feature a plastic body and come in a variety of bright colors.

Both phones will come with iOS 7, an improved mobile operating system that was designed by Jonathan Ive. This will be the first time ever that iPhone maker introduced two new smartphones at the same time. It’s crucial that this company makes the necessary changes to revamp their phones before  the gadgets are released on the market.

Apple deal with China Mobile

The Guardian explained, “Only two central details have not been leaked: the price of the so-called 5C, and whether Apple Inc. (NASDAQ:AAPL) has finally tied up a deal with China Mobile Ltd. (ADR) (NYSE:CHL) (HKG:0941), the world’s largest mobile telecoms company with 745 million subscribers. (The U.S. has 254m in total.) Those two details, analysts think, will decide whether Apple Inc. (NASDAQ:AAPL) actually has bright or dark days ahead.”

It’s important to point out that the “cheap” iPhone may not really be “cheap” at all. CCS Insight analyst Ben Wood doesn’t expect the company to offer a super cheap phone, as it wouldn’t bode well with the brand. Without a contract, the iPhone 5C would retail for $450 in the United States or £319 in the United Kingdom. That number is still high, especially outside the United States. The prepay market makes up for about half  of all phone sales. This means that Apple Inc. (NASDAQ:AAPL) may be locking themselves out of the market.

Apple’s event timing:

The event is to take place at Apple’s Cupertino, California Headquarters on Tuesday September 10 and will kick off at 10 am PST or 1 pm EST.

iPhone 5S event time